There is some fuss around this new campaign from Angel Broking. The campaign is around their automated recommendations engine ARQ with the name ARQ Revolution.
The campaign tagline goes like this:
“One Size Fits All Investment Solutions? It’s Time to break free!”
The broker claims to provide automated recommendations to users at a personalized profile level using ARQ. ARQ revolution is basically a way in which the broker has created a marketing campaign around this concept.
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Well, the campaign talks ARQ and how you can “revolutionize” your investments using this recommendations engine. With this “revolution”, the broker is implying that you can get better returns on your investments by using this concept rather than relying on tips and research done by human experts.
The broker claims that this engine runs of multiple data points, takes in few inputs from you based on your risk appetite, trading or investing behaviour, investment experience and more. It then, recommends personalized stocks and other financial instruments for you to invest in along with the possible return percentage and time period to stay invested for.
In layman terms, instead of humans, robots are suggesting you with research and advice. (Rise of the machines?)
To read the full information, you can check the detailed review of ARQ.
Well, we did a small demo, you can watch it here. The results were not that promising and nowhere close to the way they are marketing it.
Pretty basic ones actually, such as:
Honestly, most of the people will say “Yes” to such questions and that is why it becomes difficult to understand how can a recommendation engine provide “personalized” recommendations. They do ask few other questions as well, but those are not designed in such a way that can help any automated engine to provide you with specific investment options.
And if, the investment options are not specific and are more generic, well, in that case, everybody who uses this application will end up investing in similar options. Once that happens, how can one expect more than normal returns.
How to Use ARQ?
ARQ is basically an automated recommendations engine and comes inbuilt within the trading platforms of the broker. To use this, you are required to open an account with Angel Broking.
The broker expects you to rely 100% on this platform and not source any other advisory on your own or external help. Their idea is to invest as per the engine recommendations and that is what is required from clients. Nonetheless, relying 100% on something that still has to prove its worth can be a risky proposition.
It’s your choice at the end of the day. Our advice is to have a demo yourself, understand how it works and only then go ahead and make a calculative judgement. Most of the times, stuff like ARQ Revolution is more of marketing gimmicks to gain some user attention for a short time (as long as you have opened money taps) and have almost zero ground reality. So, you must stay wary of anything fancy introduced in the market.
Ideally, give it some time. See how it grows organically and then you can take a chance.
However, if you have a bigger risk appetite, jump on the wagon!