ICICI is a huge name in the Indian financial space and ICICI Direct is its full-service stockbroking arm. Thus, ICICI Direct runs under huge pressure in order to maintain the brand equity gained by its parent company. Although most of the services offered by the broker are reasonable, things get a little substandard when it comes to its mobile app – ICICI Direct Mobile app.
The other trading platforms by ICICI Direct – ICICI Trade Racer and ICICI Trade Racer Web still perform well and provide decent user experience to their clients. However, the mobile app still has a lot of work upon. Anyway, let’s talk at length about the different offerings of this mobile app.
This is the Google Play Store stats about this mobile app from ICICI Direct:
Here are some of the top concerns of this mobile application from ICICI Direct:
At the same time, the full-service stockbroker provides the following benefits to its clients who use their mobile application for trading: